1. BriefClient brief is discussed and received, where the client outlines a query for investigation. For example, a telecom company wanting to know their customers’ thoughts on data packages.

2. Data ExtractionWe extract publicly available data, plus any data supplied by client, if available, to build a database.

3. Insight GenerationWe optimize our algorithms to client’s needs, and produce insights, considering the client’s market.

4. ReportWe deliver the intelligence to client, helping them gain competitive advantage.

Opportunity:The features included in packages (e.g., SMS, data, minutes) can be advertised more prominently or reconfigured according to patterns of usage. This would help ease consumers' concerns about being unfairly charged or paying for unused features.

Opportunity:There seem to be a significant portion of refund/cancellation requests, and customers are wishing that matters are address promptly. Therefore, Refund and customer service channels can be improved. By using an AI chatbot, faster and more satisfactory service can be provided to customers, gaining an advantage over competitor companies.

What can KKTCELL do?KKTCELL's advertising campaigns can emphasize that unused services will not be charged, or that any unfair charges will be promptly refunded. Since Telsim customers complain about this, this might attract their attention, while helping retain KKTCELL's existing customers.Suggested price war strategy:
Quality > PriceKKTCELL can gain a competitive advantage by offering high-quality packages and services tailored to customer needs instead of lowering prices. Research shows that customers frequently request refunds and complain about paying for unused services. Therefore, KKTCELL can rely on its larger market share and offer a better quality service, while also addressing Telsim's customers' issues, and keep the same prices.

Opportunity for EV makers:

When advertising EVs in the UK market, emphasizing battery, interiors and quality can target UK consumers more effectively, potentially increasing market share.

Opportunities for EV makers:

Position your company as friendly to the UK, to reassure against concerns over national security.Emphasize that EV purchases will be subsidized through means such as marketing campaigns, in-store price tags, and brand websites.

Opportunity for Canadian policymakers:


Run a media campaign targeting Trump supporters, that emphasises measures taken against drug trafficking.

Potential risks:Supply chain delays, rise in production costs, decrease in profit margins.Value:Had policymakers used these insights, they could have adjusted messaging to shift public perception before tariffs were imposed.

Meet Dr. Talip Al-Khayer, Our founder and director, with a PhD from the University of Bath and a profound expertise in political science and conflict studies. His pioneering work applies Machine Learning and Natural Language Processing to extremist rhetoric, with notable analyses like ISIS’s "Al-Naba" publication, showcasing AI's predictive prowess. His drive to merge AI with research has evolved from academic inquiry to practical applications, contributing to significant projects like KnowWar at the University of Vienna and XCEPT with UK AID.

Meet Professor Timo Kivimäki, A distinguished authority in International Relations with prestigious roles at the University of Bath and the Sejong Institute. His academic excellence, highlighted by positions at Helsinki and Copenhagen, complements a career rich in conflict resolution and peace studies. Prof. Kivimäki's expertise is not just theoretical; his consultancy with the UN, EU, and various governments showcases a practical application of his insights into preventing conflict and terrorism.

Meet Dr. Doğu Zaifoğlu, our Software & Data Visualisation Engineer, with a PhD in Mechanical Engineering from the University of Bath. His research introduced novel intra-operative medical ultrasound methods in a simulation-driven investigation, contributing to advancements in surgical technology. With expertise in programming and visualisation of complex datasets, Doğu excels at turning sophisticated data into actionable insights.

Meet Amr Mashlah, a machine learning engineer with a Master's in Artificial Intelligence, who has spearheaded the development of AI-driven solutions for startups over the past seven years. Specializing in computer vision, recommender systems, and generative AI.
An adept AI engineer and the founder of Patterned.ai. Amr’s impressive track record is adorned with the creation and scaling of startups, pioneering in the fields of generative AI, recommender systems, and computer vision.

Meet Dr. Haian Dukhan, is our esteemed political science expert, specializing in the subtle undercurrents of Middle Eastern politics. His scholarly work offers deep dives into the complex interplay of tribal and state dynamics within regional conflicts. Dr. Dukhan's academic prowess is further enriched by his educational contributions in politics and international relations. At the forefront of integrating AI with social science, Dr. Dukhan equips leaders with advanced tools for navigating political risks and unlocking market potential.